Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Sunday, July 18, 2010

Making your Logo Design Famous

High Visibility
Ok so you have hired one of the coolest logo design companies and has acquired a really cool logo that you want to show off. Since a logo design plays a very important role in brand development you might want people to notice your logo design, talk about it, remember it and love it.


To make people do all that the first thing you need to do is to increase the visibility of your logo design to your existing customers and also increase the visibility of your logo in all your marketing and advertising campaigns. Many small and large businesses and even some of the most popular brands of our times use this technique even though their brands are already recognized through out the world. Once such example is Pepsi and Coca Cola who use their logo designs almost every where they can get their hands on.

As a small business this practice would be beneficial for you as well. What you need to do is to make sure that your logo design is printed on your stationary, on your work premises, if your business is related to a niche where you have to deal with customers face to face like a restaurant or a store then you should place your logo on your shopping bags, on your walls, on the uniforms of your staff and every where.

Other places where you should use your logo design include your website, your social media profiles (if you do social media marketing, if you don't do that perhaps its time to think about it.), your online and offline advertisements. Remember your logo design is worth nothing if it is not properly implemented.

Tuesday, February 2, 2010

Nike Logo Design


This logo is one of the most recognized logos in the world. The swoosh of Nike. Many of you wouldn't know that Nike was the name of a Greek Goddess with the same name. She was known as the goddess of victory. The swoosh sign represents the feather of the victory that she bestowed upon the greek warriors and atheletes.

So Nike has it's roots in the greek mythology so you can understand that it must have been a very interesting project for any logo designer to come up with something amazingly creative for that.

The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). The Nike Swoosh logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors

This legendary icon symbolizes not only just the brand identity of Nike but it teaches us a few lessons in the brand identity. First of all Nike the brand name and the logo describe eachother. The logo has a feeling of the sportsmanship even though the common viewers do not know the mythology behind the logo. The heavy marketing budget allowed Nike to make the symbol synonymous with sports and victory.