Brand Development for Small Businesses

Developing a brand is a complex task and it takes time and resources to work on an effective brand development strategy. It is a common misconception among the small business owners that things such as a brand development strategy, a marketing plan, an online web presence, are fancy tools for large corporations and small businesses can do without them.

Well surely small businesses can survive without a brand development strategy, an effective marketing plan and a business website, but just barely. As a small business owner you need to think about your business and where you see it in the future. For smart business owners with great plans and an optimistic approach, expansion is the only way to go. For the growth and success of your small business you must compete with large competitors and to do that you will need all the above mentioned tools.

Another common misconception among small business owners is that these effective promotional tools cost a lot of money. Well of course these tools will cost you money but not that much. Thanks to the new technology and the competition in the marketing industry. There is plenty of business for everyone and it is easy for you to hire design agencies to help you with your plans.

Brand development is building an identity for your business and products, and creating awareness about your business and products in the target markets. The first step that you would take in this direction is getting a logo design for your business. A logo design is a pictorial representation of your business. It has proved itself as one of the most effective brand development tools. Fortunately, gone are the days when you had to hire expansive illustrators to draw you a logo design. Today there are affordable logo design services provider that can help you come up with a unique and custom logo design for your business.

There are many benefits of a logo design. First of all it helps you with your brand building strategy by giving your business an image and an emblem that can become your business’s identity among potential buyers. Secondly, it helps promote your business in an indirect but effective manner. As they say, that a picture is worth a thousand words. A quality logo design can communicate with its audiences and can deliver your message more effectively. An image is much easy to remember and recall when needed.

Tips to Make People Love your Website

A flourishing web site is the one where people visit and bookmark it for later use or interact with it or do something there that shows they arrived there. This success can also be measured with the number of returning visitors. It is hard to bring people to visit your website for the first time but it is even harder to make them want to come back again. Below are some tips that would help you understand how you can make your website more sticky.

They say that the content is the king and they are so right about it. The most important element of success for a website is high quality content. Your website should be offering visitors something informative, useful and valuable that makes your web content appealing for the visitors. So the first rule that any one maintaining a website should have at their top list is to produce high quality content.

High quality content alone is not a guarantee that people would love your website and would make sure that they could visit again. Well, you need to make it very easy for them to remember your website. To do that first thing that you should do is to buy a domain name that is easy to remember, spell and share. Secondly on your website design you need to provide people the tools they can use to bookmark your website, share it on their social bookmarking sites and networks, or subscribe to your RSS feed.

There are free tools available on the web that you can add to your website. The tools provider make it really easy for webmasters to get a code to embed on their webpages. This code is sometimes called widgets which you can add any where on your webpage. There are tools available for social bookmarking, social network sharing, and tools to create email subscriptions for your RSS feed.

Making your Logo Design Famous

Ok so you have hired one of the coolest logo design companies and has acquired a really cool logo that you want to show off. Since a logo design plays a very important role in brand development you might want people to notice your logo design, talk about it, remember it and love it.


To make people do all that the first thing you need to do is to increase the visibility of your logo design to your existing customers and also increase the visibility of your logo in all your marketing and advertising campaigns. Many small and large businesses and even some of the most popular brands of our times use this technique even though their brands are already recognized through out the world. Once such example is Pepsi and Coca Cola who use their logo designs almost every where they can get their hands on.

As a small business this practice would be beneficial for you as well. What you need to do is to make sure that your logo design is printed on your stationary, on your work premises, if your business is related to a niche where you have to deal with customers face to face like a restaurant or a store then you should place your logo on your shopping bags, on your walls, on the uniforms of your staff and every where.

Other places where you should use your logo design include your website, your social media profiles (if you do social media marketing, if you don't do that perhaps its time to think about it.), your online and offline advertisements. Remember your logo design is worth nothing if it is not properly implemented.

Tri Fold Brochure Design - Why and How

If you are not a graphic design tri fold brochure can be difficult to manage and crearte. You could hire a brochure design company and have them create one for you. But if you choose to take this step, you need to make sure the designer you hire will be able to produce the design you are really looking for. When hiring a brochure design company make sure that they are not over charging you. This can easily be done by doing a simple google search and comparing the prices of different graphic designers who offer the similar solutions.

Even though there is brochure design templates available for various programs such Microsoft Word, Publisher, and Adobe Illustrator. But if you are a person who takes the business seriously then it would be wise that you hire some professional to come up with a unique and perfect idea for your brochure design. Rest assured that the time and resources you spend on creating your business brochures wouldn’t go unnoticed.

A trifold Brochure Design has proven itself to be more effective for some simple reasons. First of all it provides you enough space to write down your message. Secondly it offers people a chance to do something with their hands which in this case is the action required to unfold the brochure. This guarantees that your brochure will be read and you will get your goal achieved.

Delta Airlines Logo

This is the logo of Delta Airlines. The key features of this logo design are that it is a dimensional logo. Uses the colors Blue, White and Red to represent the flag of the United States. Typography is an elegant authoritative Sans style font in all Capitalized letters.

on the right hand there are two triangles making a third one. But if you look closely there are more than three triangles in this shape. The shape of these triangles represents the aerodynamic shape of modern aircraft.

Logo Designs in Motion Picture

A logo design company production.

The Story of Columbia Pictures Logo

This is the logo of Columbia Pictures. We all recognize it, we all grew up with it and we all love it. There is so much history behind this logo. This history has stories of patrioticism as the lady Columbia is supposedly wearing the American Flag and Holding the torch wich symbolizes englightenment. The word Columbia is also the poetic name for the United States of America. The rays of light are the message of enlightenment that lady columbia brings forward.

This logo was first used in 1924, since then it kept evolving with the same thing and minor changes. In the year 1943, the first colored variation of the logo was launched. Most models that worked as lady columbia in these logos are mostly unknown. Today the logo uses a composite painting of lady columbia.